How Northern California vintners are increasing diversity in the industry.

By Carey Sweet, FOR DIABLO MAGAZINE Apr 8, 2022

… East Bay resident Paula Harrell is one of the newer entrepreneurs, running her own small-production P. Harrell Wines label. She sources her grapes from partner vineyards in Sonoma County, produces her wines at a Sebastopol custom-crush facility, and hosts wine events around the country.

Raised in San Francisco by her immigrant mother from Panama and Oklahoma-born father, Harrell earned her MBA from San Francisco State University and discovered— even as she enjoys a successful real estate and mortgage finance career—a love for the art and science of winemaking. She launched her own label seven years ago and feels the industry is making progress while still needing larger representation…